What’s the best way to recover from a huge mistake? The most recent example is Kanye West grabbing the microphone from Taylor Swift at the Video Music Awards and blurting out that Beyonce’ really should have won the award. Kanye’s reputation instantly plummeted to negative numbers. What could he have done to redeem himself? What can you do the next time you make a really big mistake with a customer? This two-step guide will get you out of hot water every time. First apologize sincerely and immediately. Second, do something that will overwhelmingly delight the customer. For Kanye, he could have apologized immediately, and then later invited Taylor to join him on his next album. You need the “wow” factor. Go overboard. It will be well worth it!