I stayed in a hotel for three nights over the weekend – I was competing in a dog agility competition. As I often do when I’m on the road, I try to guess what people do for a living, why they are staying in the hotel, and how they are connected to the people they are with. This turned out to be an extremely intense adventure.
Day 1: Riding down the elevator with my Sheltie and young Golden Retriever, I was trying my best to keep the white hair on the Sheltie and the muddy paws on the Retriever from annoying …

Several years ago a marketing expert came into the community and was having a brainstorming session with community leaders about creating a unique identity for the town – one that would attract tourists. He said that when you want to be different, you have to be the “est” – the funniest, the healthiest, the biggest, etc. It reminds me of the movie, Avatar.
Moviegoers have been raving about the movie: cutting edge animation, special effects, sci-fi concepts, etc. It is the “est” movie of the year – nothing comes close to what you see in Avatar. When you look back a …

One of the best ways to add some muscle to your presentations is through telling great stories. One of my favorite stories is a true one about my muscle-building high school buddy, Mike Mentzer. I try to weave that story into almost every training session I can, because audiences just love it. What makes a great story? There are 5 main ingredients:
1. Tell it from your heart with passion
2. Create vivid details with picture words
3. Expand on those picture words through your gestures and expressions
4. Use voice inflection to create the tone
5. Craft a memorable message – an unforgettable message