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Be the “est”

Movie fan sports his 3-D glasses

Movie fan sports his 3-D glasses


Several years ago a marketing expert came into the community and was having a brainstorming session with community leaders about creating a unique identity for the town – one that would attract tourists. He said that when you want to be different, you have to be the “est” – the funniest, the healthiest, the biggest, etc. It reminds me of the movie, Avatar.

Moviegoers have been raving about the movie: cutting edge animation, special effects, sci-fi concepts, etc. It is the “est” movie of the year – nothing comes close to what you see in Avatar. When you look back a year from now and someone asks me what movies I’ve seen, I know that Avatar will be one of the first ones I’ll remember. That’s great branding! Being memorable. Being the “est”. Great advice for business success – are you the “est” in your industry?

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