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Planting Seeds for the New Year

“Keep planting seeds.” That’s one of the things I always say to new SpeakersTrainingCamp® Certified Instructors. Any business needs to keep planting opportunities for future growth. Here are some ways to do it:

1. Keep in contact with clients – old and new. This year as I was going through my list of client addresses for Christmas card, I came across a client that I have not seen for over 7 years. I sent her a card, received an email a few days later, and now we have a contract for a training date later in the year.

2. Seek out new clients by attending one or two business functions each month.

3. Speak for free. Organizations are always looking for speakers. Volunteer as a guest presenter. Trade your time for a one-time use of their mailing list, or hand out a brochure after the program.

Flowers wilt and so will your business, unless you constantly spread the seeds for new opportunities. Nurture your current clients and search for new ones.

Wishing you a great harvest!

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