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Home » Business Ideas, Leadership and Communication Tips, Uncategorized

Quick…. Best…..


My husband, Scott, and I recently returned from a fabulous vacation in Italy. Every time we return from a trip we play the “best” game: best gelato…. best hotel… best dinner…. best day….etc. The ultimate “best” this year was not a place or a restaurant; it was Lorenzo. Lorenzo was our wonderful B&B owner who was so special that we voted him the “very best” award from our three-week adventure. He personally met us on the streets of Venice to guide us through the maze of tiny walkways to our temporary home. He went way beyond just recommending great places to eat – he personally tested each and every one and kept them on his list only if they met with rave reviews from his customers. Lorenzo walked to the local pastry shop each morning for our breakfast and returned with warm buttery croissants. He brewed a special pot of coffee, too, to appeal to our taste. It was the way he cared about us, cared about everything, and cared about sharing all his local knowledge about Venice.

It was very hard to say good-bye to Lorenzo – he made us feel like family. Venice is one-of-a-kind, and so is Lorenzo. His reviews on Trip Advisor highly recommend his establishment, and each one tries to explain why he is so special.

Just like any business, it’s not just about the product or service, but it’s the exceptional people behind them that create the wonder. We all need to become “Lorenzos” in our own industries. What are you doing today to create that memorable impression?

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