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Article Archive for March 2013

What’s in a Name?

One of the hardest things to do in business is to name the business. After over 30 years in the dental industry, my husband is planning to rename his business. Together, we’ve been brainstorming for over three weeks. It should be something friendly, descriptive, easy for the receptionist to say 75 times a day, something that will stand out on Google (bowing down to the search engine gods).It made me think about how I came up with the name of my business, Successworks, and my flagship training program: SpeakersTrainingCamp® Here are the stories behind those two names:
I named my company …

Presentations Come in all Forms

Last week we discussed the various forms of presentations: small group, large group, meetings, teleconferences, webinars, etc. I never really thought about a yoga class as being a presentation format, but it is. As I was concentrating on my proper airflow in the pigeon pose (working off the last punch in my 8-class punchcard) my mind wandered into looking at how full the room was. This was a very popular class filled with flexies and stiffies (as my yoga teacher puts it). I was wondering what the big draw was…… It did not take me long to come up with …