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Home » Business Presentation Skills Training, presentation skills training, Public Speaking Training, Public Speaking Workshops

What’s in a Name?


One of the hardest things to do in business is to name the business. After over 30 years in the dental industry, my husband is planning to rename his business. Together, we’ve been brainstorming for over three weeks. It should be something friendly, descriptive, easy for the receptionist to say 75 times a day, something that will stand out on Google (bowing down to the search engine gods).It made me think about how I came up with the name of my business, Successworks, and my flagship training program: SpeakersTrainingCamp® Here are the stories behind those two names:

I named my company back in 1981. At the time, I was providing all sorts of people-skills workshops and consulting services including time management, goal setting, team development, leadership training, etc. I needed something that would encompass people + skill-building + motivation. The inspiration came from a refrigerator magnet that my husband received from a dental vendor. The magnet had a drawing of a group of little kids and the word, “Mirthworks”. I thought it was cute… and then…. what about pairing “success” with “works”….. and the rest is history: SUCCESSWORKS!

In 1985 I decided that I would call the presentation skills area my niche – I would concentrate on this area exclusively.Figuring out this name was fairly easy. It had to be something about speaking or presenting, and I wanted it to convey the fun, tough, active, hard-working atmosphere that have made my workshops famous. A “camp” sounds much more fun than seminar or program or workshop. Bring on the bugs, bring on the marshmallows – it’s a camp….. a SpeakersTrainingCamp®

And the rest is history……

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