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Article Archive for October 2017

Create a One-Sentence Message (or less)

How much of your presentation will people remember one month later?….. Sorry….. not much!! How can you insure creating a memorable message that sticks? Keep it simple: one sentence, or one phrase, or one word.
What do I remember from past speakers and presenters?
From Anthony Robbins: “You have to A-S-K to G-E-T”
From one of my Certification students: “Always be the one wearing the red jacket”. This was a talk about personal branding – sticking out in the crowd
“BMW”. This is from the Protocol School of Washington. In order to remember which dishes are yours at a meal…. remember BMW: …

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