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Create a One-Sentence Message (or less)

How much of your presentation will people remember one month later?….. Sorry….. not much!! How can you insure creating a memorable message that sticks? Keep it simple: one sentence, or one phrase, or one word.

What do I remember from past speakers and presenters?

From Anthony Robbins: “You have to A-S-K to G-E-T”

From one of my Certification students: “Always be the one wearing the red jacket”. This was a talk about personal branding – sticking out in the crowd

“BMW”. This is from the Protocol School of Washington. In order to remember which dishes are yours at a meal…. remember BMW: Bread, meal, water (in that order on the table)

Think about the instructions from the fire department: “stop, drop, and roll”

Think about the message you hear on safety: “If you see something, say something”

A memorable message has to be short and simple. Think about adding a memorable message to your next presentation and you will have people remembering what you’ve said for a long long time.

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