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Create a One-Sentence Message (or less)
October 9, 2017 – 7:35 pm | Comments Off on Create a One-Sentence Message (or less)

How much of your presentation will people remember one month later?….. Sorry….. not much!! How can you insure creating a memorable message that sticks? Keep it simple: one sentence, or one phrase, or one word.

What do I remember from past speakers and presenters?

From Anthony Robbins: “You have to A-S-K to G-E-T”

From one of my Certification students: “Always be the one wearing the red jacket”. This was a talk about personal branding – sticking out in the crowd

“BMW”. This is from the Protocol School of Washington. In order to remember which dishes are yours at a meal…. remember BMW: Bread, meal, water (in that order on the table)

Think about the instructions from the fire department: “stop, drop, and roll”

Think about the message you hear on safety: “If you see something, say something”

A memorable message has to be short and simple. Think about adding a memorable message to your next presentation and you will have people remembering what you’ve said for a long long time.

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5 Keys to a Website that “Wows”
August 13, 2013 – 1:24 pm | Comments Off on 5 Keys to a Website that “Wows”


This Summer I had the pleasure of being the liaison for my husband’s brand new dental office website. I had lots of fun and learned lots. I thought that I would pass on the key learning points to you:

1. Use real photos. Do not use stock photos. You want your followers to see the real you – not some ad agency’s idea of what your business is. Of course, hire the best professional photographer available.

2. Choose colors that reflect the business. We chose green and beige – both calming, medical, natural. Plus Crest toothpaste is even green! How do you choose – check your competitors’ sites and see what appeals to you. What will appeal to your customers, patients, clients?

3. Find 4-5 words that express the impression you are trying to convey – then let that impression infiltrate your site. The words we chose for the dental practice were: professional, friendly, relaxing, calm environment, family-friendly, gorgeous location.

4.Use testimonials. People will react more to what others say about you than what you say about yourself. Obtain permission to use the testimonials. Try to have them visible in a side-box on every page of your site.

5. Proof-read and obtain feedback. This stage of the process took about three weeks. We read and re-read for clarity and errors. Also, the site was sent out to about 8 additional people to review. Be sure that your site reflects the uniqueness of your business and is easy to navigate. Be sure that your contact information is readily available on every page. You want people to contact you without searching. Here’s a link to the new dental site – be sure to check it out: Gaulke Dental.

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Business Presentation Skills Training, Executive Training, Leadership and Communication Tips, presentation skills training, Public Speaking Training »

Master of Ceremonies – Made Easy
June 2, 2013 – 9:08 am | Comments Off on Master of Ceremonies – Made Easy

You’ve been asked to emcee an event. What do you need to know? Follow these simple rules and it will be a breeze.

1. Know your event. Know the people, the purpose, the flavor (formal or informal), your staff of assistants and trouble-shooters, the lighting, the agenda, the timing – everything you can think of. Plan in advance.

2. Get to the event early, so you can observe and test everything. Leave nothing to chance.

3. Know your mike. Test the microphone before anyone comes into the room. The sound is much different on stage than it is in the back of the room. Usually the speaker cannot detect how the sound is coming across to the audience. Have someone in the back of the room give you some advice regarding the sound. This same person should be available during the event to make sound changes. Every mike is different. With some microphones you have to speak right into the eyeball of the mike – only a few inches away from it. Others will pick up the sound in all directions, so you don’t need to get as close.

4.You are not the star! Many emcees make the mistake of showing off. You are not the show. You are the quarterback, keeping the ball rolling, honoring your guests, awarding the recipients, congratulating the happy couple. Keep your personal remarks short and upbeat.

5. Keep things moving. Most events are criticized for going overtime. Have a schedule, and stick to it. This includes clear instructions to the wait staff delivering the food.

6. Allow people to eat. Since there is usually loud noise during the clanking of dishes, allow your guests to eat and enjoy the conversation (no program for that period of time).

7. Glow! As the emcee, the most important thing you can do is glow – smile, give great eye contact, enthusiastic voice inflection. You want to be a reflection of the event in everything you do and say. You set the tone.

8. Control the timing. If someone who is speaking goes overtime (think Academy Awards), always have a plan. You can brief the award recipients about having a set amount of time for their thank-you speeches. If they go overtime, have a pleasant chime to warn them that their time is up. If they still persist, walk over to the person, shake his or her hand, ask the audience for a round of applause for the recipient, and walk them off the stage. (I observed an awards dinner this week in which this course of action was necessary).

9. Delegate troubleshooters. Have several people with designated trouble-shooter jobs: someone to monitor the sound, someone to monitor the timing, someone to check the efficiency of the food service. Delegate.

10. Of course – dress for the part.

11. Fix the oops! If you make a mistake, that’s OK – just admit it, apologize once, and go on to plan B.

Best of luck & work your plan!

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What’s in a Name?
March 26, 2013 – 4:52 pm | Comments Off on What’s in a Name?


One of the hardest things to do in business is to name the business. After over 30 years in the dental industry, my husband is planning to rename his business. Together, we’ve been brainstorming for over three weeks. It should be something friendly, descriptive, easy for the receptionist to say 75 times a day, something that will stand out on Google (bowing down to the search engine gods).It made me think about how I came up with the name of my business, Successworks, and my flagship training program: SpeakersTrainingCamp® Here are the stories behind those two names:

I named my company back in 1981. At the time, I was providing all sorts of people-skills workshops and consulting services including time management, goal setting, team development, leadership training, etc. I needed something that would encompass people + skill-building + motivation. The inspiration came from a refrigerator magnet that my husband received from a dental vendor. The magnet had a drawing of a group of little kids and the word, “Mirthworks”. I thought it was cute… and then…. what about pairing “success” with “works”….. and the rest is history: SUCCESSWORKS!

In 1985 I decided that I would call the presentation skills area my niche – I would concentrate on this area exclusively.Figuring out this name was fairly easy. It had to be something about speaking or presenting, and I wanted it to convey the fun, tough, active, hard-working atmosphere that have made my workshops famous. A “camp” sounds much more fun than seminar or program or workshop. Bring on the bugs, bring on the marshmallows – it’s a camp….. a SpeakersTrainingCamp®

And the rest is history……

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Presentations Come in all Forms
March 14, 2013 – 12:56 pm | Comments Off on Presentations Come in all Forms

Last week we discussed the various forms of presentations: small group, large group, meetings, teleconferences, webinars, etc. I never really thought about a yoga class as being a presentation format, but it is. As I was concentrating on my proper airflow in the pigeon pose (working off the last punch in my 8-class punchcard) my mind wandered into looking at how full the room was. This was a very popular class filled with flexies and stiffies (as my yoga teacher puts it). I was wondering what the big draw was…… It did not take me long to come up with the answer – Laura, the instructor – she was the big draw. And then I realized that she was a master presenter. First she asked the class if there were any special areas that we’d like to work on such as hips, knees, etc. (audience assessment). Then she very carefully broke the class down into sensible chunks – first working on breathing, then stretching the spine, then whole body poses, then isolating various appendages (the body of the presentation). And finally, the conclusion involved a very relaxing rest on our mats as she covered each one of us with a blanket, then ended with a heartfelt thanks to the class for being there and sharing the time together. This was a well-organized presentation. But I decided what set Laura apart from the other yoga instructors was not her careful explanations or her kind words, but it was the tone of her voice – calm, soothing, caring, welcoming. When you think about your next presentation, be sure to think about your voice as a way to stand out among all others. Pay attention to your inflection, volume, and pause. And what about my yoga classes? My 8-class punch card has expired and it’s time to turn into a golfer for Spring and Summer. Good-bye, Winter. See you next year, yoga!…..and Laura….

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