When you Skype a potential client or current customer, what should you wear? The answer is very simple – wear what you think they would expect you to wear. Last week I Skyped a potential client in New Zealand. It was a very casual day for me at the office, but I actually changed into a business suit for the Skype date. I only had one shot at projecting the image I wanted and I had two choices:
1. A top-rated trainer worthy of her business (including a trip from New Zealand and a three-day training fee)
2. Someone who was having …